As one of the nation’s leading local search directories, it’s our goal to help clients find local lawyers online. Of course we believe that one of the best ways to connect with clients is to advertise with us, but we also know that’s not the only thing you can do to improve your online presence. Because we value your business, we’d like to offer you our favorite tips for helping clients find you online. We use many of these ideas to help grow our own business and we hope you find them as effective as we do.
1. Maximize your online visibility.
Inaccurate or out-of-date information can confuse and mislead clients. With eLocal’s Reach the Web program, you can submit your listing to over 150 of the best online directories. Or, go for our Manage the Web product, which allows you to instantly update your listings in real time on the web’s top local search sites with one simple form. Click here to get a free listings scan and see how your business appears across the web’s top directories.
2. Create a website
Create a website or hire a third-party to create one for you so clients can find more information about your practice online.
3. Install Google Analytics
Install Google Analytics on your website and make sure you don’t see a high bounce or exit rate, which may indicate you need to overhaul your design.
4. Use Social Media
Engage with clients on social media, including Facebook, Twitter and Pinterest. Take the next step and learn more with “Social Media 101”, an ebook from Main Street Hub, free for all eLocal advertisers.
5. Participate and contribute online
Participate and contribute to blogs and sites that focus on your industry, like eLocal’s Resource Network.
6. Market Research
Ask your clients how they found you when they call and make a note of it. Figure out where most of your clients are coming from and adjust your marketing accordingly.
7. Use LinkedIn
Connect with other professionals on LinkedIn to create possible partnerships and additional referral sources.
8. Display your expertise
Display logos and badges from your professional affiliations to add legitimacy to your brand and increase consumer confidence.