At this point you know you need a website. Over 76% of consumers check out a business online before deciding to contact them (Source: PR Newswire). Good websites aren’t just for tech companies. Your customers are online and your business needs to be too. Think of it like an extension of your brick and mortar store. You want it to convey your professionalism and skills and most of your customers are going to come across the website before talking to you.

Make Sure Your Website Has Clear Navigation

You want something easy-to-use right? Same for your customers. If they come to your website and have no idea where to find anything, they’ll leave real quick. Make sure the important information–service lists, contact information, pricing, any certifications–is easy to find.

Keep Your Website Up to Date

Keeping your website up to date means keeping track of any pricing changes, business hour changes, holidays you take, and so on. If someone goes to call you during your hours and they get an out of office message, they won’t think very highly of you. If you have a sale that’s ended still advertised on your site, a customer won’t be happy when they call and get the post-sale pricing. In fact, 65% of consumers have cut ties with a brand over a single poor customer service experience (Source: Invoca). It’s worth the effort to keep your website up to date and as current as possible.

Good Website Design is Important

Customers can spot bad design, or out of date design, fast. According to Kinesis, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. If someone comes to your site, do you want the first thing they think is how old your site looks? Or how much the color scheme hurts their eyes? If someone can’t stand to look at your site, they won’t be there very long. 52% of internet users say the main reason they won’t return to a website is aesthetics (Source: UXCam). A good design is important, and worth investing in if you’re willing to get some outside, expert help.

If you’re unsure where to start, website builders like Wix and SquareSpace have hundreds of easy-to-use templates to create functional and beautiful sites. They have many additional services to promote your site and offerings to hire professional development help if you need it.

Make Sure Your Website Has Analytics

This can get complicated, but it’s important. Analytics tell you who is coming to your site, what they’re doing, and what they might be looking for. If people are coming to your site in droves but not contacting you, you want to know why (is it that your homepage isn’t enticing, or perhaps they’re mistyping something and finding you?). There’s plenty of quick how-tos when it comes to analytics and Google has made it pretty DIY friendly. You just need to spend the time to learn.

Websites for small businesses are incredibly important. No one is too small for a good looking website. It’s the new storefront, and if you want customers calling for repair, installation, or whatever category of work you offer, you need to invest in a solid and well-maintained website.