Since many home industry businesses are greatly affected by the time of year, professionals are used to highs and lows of cash flow and productivity. To keep money coming in, many businesses amp up their marketing campaigns and/or change their services based on the season. Some companies even move their services to where their optimum work conditions do exist. This could mean roofing in northern states in the summer and southern states in the winter.
We know that for most businesses to stay afloat they need to plan for peaks and dips in revenue. If a company is only open for 4 months, they must make all of their profits to sustain for the entire year. From our research this is difficult to do, and many of our experts have shared how they adapt their business to varying seasons of business.
Below, we’ve awarded the comments we found most valuable. Check back later in the week to learn more tips about preparing your business for the season.
How do home businesses adapt to changing seasons throughout the year?
Do home businesses change their services based on the season?
Does it make sense for some businesses to shut down during their slow period of the year?
"We adapt by changing our sales and marketing strategies during the slow months. We market aggressively on the internet and we are able to offer value pricing by purchasing truckloads of discontinued supplies at a discount and passing a portion of the savings along to our customers." read more
"Any business that has seasonal demand can also shift their focus to interior work or climate specific outdoor work. Just as many landscapers offer cleanup and plowing services in the winter, many other opportunities exist in heating, insulation, window replacement, and interior renovations. There is always work to be done, regardless of season." read more
"If a business is very season specific, like landscaping or pool cleaning, you may often see those companies offset their scope of business with snow removal, for example. Otherwise flying South for the winter may be an ideal option." read more
"We also spend our down time educating our staff on any new products and installation techniques. We strive to do anything that will help our company and our clients throughout the next year. I believe this has helped us stay busy throughout the year and keep our employees around all year and not just seasonal employees. The employees are the back-bone of any business and to turn employees into seasonal workers can be the downfall of customer relationships and eventually the downfall of your business." read more