Every business owner understands the importance of marketing.
Marketing online has become a common and valuable tool to every company’s marketing strategy.
It is illegal to market by sending unsolicited emails through the Internet, even though electronic media is a viable and important marketing tool today.
Websites, newsletters, and emails are all effective and successful marketing methods that promote and advance a business’ visibility in the public sector.
In fact, with the potential to reach virtually millions of people, 24 hours a day, 7 days a week, on a global scale, it’s no wonder that email and the Internet have become one of the top forms of marketing methods today.
When a company sends unsolicited emails to people, it is called Spam, and according to the CAN-SPAM Act of 2003, it is a Federal offense and can be prosecuted in a court of law.
Likewise, recipients of unsolicited emails may decide to contact an Intellectual Property Attorney to see if any actions may be taken.
If you are a business owner and want to understand the laws regarding sending unsolicited mail, you should speak with an Intellectual Property lawyer for guidance and advice and who will make certain that your marketing strategies are legal as well as effective.
Spam is a serious problem that affects marketers as well as the public. An attorney will be able to address any questions or concerns in this area.