Every so often, eLocal will showcase a business that can be of additional value to its contractors.
This time around we are proud to announce our new partnership with JobSite Mailing, a resource for contractors to create direct mail brochures targeting homeowners in a specific area.
Job Site Neighborhood Marketing, also known as radius marketing, is one of the simplest, yet most powerful tools in your sales kit.
The concept is simple:Take the address of an existing customer, then contact every homeowner in that person’s neighborhood to tell them about the great work you are doing for their neighbor. Job site radius mail marketing is one of the most effective methods you can practice when trying to attract new customers. The benefits are threefold: demographics, potential word-of-mouth, and the ability to personalize your message — which provides you with several opportunities to convince potential customers that you understand their problems and that you have what they need to solve them.
The following is a brief overview of the benefits of job site neighborhood marketing:
A targeted geographic area
The main benefit of job site neighborhood direct mail marketing is that you reach the homes of potential customers within a specific, targeted geographic area; in particular, an area in which you already have an established customer. Within a given neighborhood, the homes, and the people who live in them, tend to have the same basic needs, which provides an ideal opportunity for your business to promote the services you are already working on for a trusted neighbor. This is one of the quickest ways to define a target audience, boost your sales, and ultimately, your profits.
Word of mouth
A secondary benefit of radius mail marketing is that it encourages your message to be spread by word of mouth — one of the best advertising methods. People in the same neighborhoods talk to each other, and when many individuals in a close radius receive your mailer, your company’s products and services are likely to come up in conversations. Even better, you have an established customer in the neighborhood that is likely to vouch for your quality, expertise and customer service — in essence, you have a free salesperson at work! People are much more apt to make a purchase based on the advice of a trusted neighbor, so job site radius marketing is an excellent way to increase the likelihood that your company’s reputation will be validated throughout an entire neighborhood.
Personalize your message
When targeting a specific neighborhood, you have the opportunity to intensify the level of personalization. With JobSite Mailing, LLC, you will reference the job site street by name, address your mailer directly to the family, and you can add a picture of your work right on the piece itself! A picture of your work that potential customers recognize may be just what you need to increase your response rates and turn a huge profit from your job site neighborhood mailing campaign.
Sounds complicated? Not so!
JobSite Mailing, LLC does it all for you. Here’s how it works. Go to www.JobSiteMailing.com. Click on the “Jobsite Neighborhood” section of the “Programs” tab. You’ll be prompted to fill out a quick form with your information, and within hours you’ll receive a customized proof complete with your logo, job site photo, and any other information you wish to include. From there, our software automatically generates a list of the closest homeowners to that address. We then create and mail your beautiful brochure to that neighborhood. We take care of everything!
Go to JobSiteMailing.com to get started.