Updating, posting, tweeting, upvoting, digging, and sharing are the new keystones of online marketing. Social media sites like Facebook, Twitter, Digg, Reddit, and hundreds of others are making businesses more personal, even though their connections are purely digital.

Even home improvement professionals are finding that social media creates interactions with customers that are innovative and effective at generating new business.

Why We’re Asking:

Starting on May 1st, professionals of all kinds–including eLocal team members–will log-on to their computers and attend the Social Media Success Summit 2012. This online conference will feature top social media experts sharing their insight on how businesses can best utilize new marketing techniques. In anticipation of this, we thought we’d ask how our experts are using social media.

It’s not always clear how a Facebook status update can lead to a plumbing job or a new design project, and we know that simply having a Twitter account doesn’t make your phone start ringing off the hook.

While a home improvement professional’s success is not dependent on social media campaigns, many experts do find that their business is greatly aided by it. Because we have access to some of the best professionals in the business, we’re curious to know how they’re using these new tools to advocate their own services.

So experts, it’s time to weigh in:

How is social media affecting your business?

How do you use social media?
What sites do you feel are the most important to target?
What sort of things do you post?
How frequently do you post?
Do you think social media helps or hurts your business?
If you don’t use social media, what are your reasons?

Experts, post your answers in the comment field below!