Why wait for customers to stumble on your advertising when you can get live calls with customers who have one hand on their phone, and the other on their wallet? While you’re waiting around, you’re endangering your future revenue and allowing your competition to steal away future clientele. Rather than allow the next opportunity for business to pass you by, here’s 6 marketing tips to get more clients and ahead of the competition:
- Neighborhood Awareness
- Search Engine Optimization
- Intake Strategy
- Use a Lead Generation Service
According to Neilsen, customers are 4 times more likely to buy when referred by a friend, so promoting referrals is a great way to begin building a strong relationship with clients and to attract more simultaneously. Customers will always appreciate their opinions being recognized when it comes to a job well done, and they’ll be far more likely to share this experience with others if A) the job is in fact well done and B) if they are given the incentive to do so. An incentive could mean publication of their referral, or potentially a reward such as a future discount or token of appreciation should their referral bring your company a new customer. Referrals are one of the most effective marketing strategies, according to Texas Tech University, 83% of consumers are willing to refer after a positive experience—yet only 29% actually do. Long story short, the more efficient your referral program is the more successful this strategy will be for you!
Whether a large, national brand or a small, local business, being aware of both who your community is and what your community wants is important for any company image. This can be done simply by getting involved with your community by means of volunteer work, completing some pro-bono jobs for underdeveloped areas, or enlisting the help of neighbors in community projects. No matter how you choose to get involved, current and future clients will recognize your brand and be more willing to engage with your company over those just looking to get the job done. Making your local community aware of your devotion to them is another key strategy for neighborhood awareness. Through techniques such as local mailings to the neighbors of past clients and personalized recommendations, it shows potential clients your dedication to being just what they need for their construction needs.
A good review for a company goes a long way, when potential clients are doing their research to find the right contractor for them, having positive reviews associated with your company can be a deciding factor. When a customer gives you a good review, it says something about your company’s credibility and trustworthiness, so when it comes time for someone to choose the right contractor they have your positive review(s) to reinforce their decision. There are two parts to publicizing these reviews, the first is reaching out to satisfied clients for feedback, and the second is knowing what to do with this positive feedback. When reaching out to clients it’s important to let them know how much you value their business and would appreciate their recommendation of your company, this should be done at an appropriate time such as at the end of a job or if they follow up for more service from you. Once you have your positive reviews, make sure they are available on any social media your company is active on as well as visible on your company website and Google search.
Search Engine Optimization
The days of yellow pages are over, a customers’ first instinct when it comes to searching for a contractor is to use the internet to track down exactly what they need. In order for your business to show up in their search results, it’s important to understand how to use search engine optimization (SEO). Simply put, SEO is the strategy you use to make sure your company appears in the top search results of a customer’s internet search. Working with SEO can be a trying task for those who have never done it before, so the best way to start is with some help from Google. Google is a fantastic resource to use in order to understand and utilize this complex digital marketing tool, it teaches you the basics you need to know to get started on promoting your company for searches. There are also opportunities for expanding your SEO campaigning through lead generation services. Don’t let your competition reach your clients first, start optimizing your search today with this guide from Google.
One of the most crucial steps to generating more clientele is with a strong intake strategy. Intake strategy can be defined as the steps your company takes after a customer comes to you in need of a contractor, it involves internal elements including phone service, system efficiency, responsive troubleshooting, and clear consideration. People want to do business with people, not with answering machines or automated response robots, it’s crucial for any potential client to feel heard and comfortable with your business and this starts from the first phone call. Ensuring someone is always available to speak within hours and workers are on time and ready to go from the beginning of the relationship gives an immediate advantage over many other contracting businesses. And if you need assistance with developing your intake strategies, look into Lead Gen services such as ours to help find the perfect procedure for your company!
Use a Lead Generation Service
Whether it’s because your company’s team lacks the bandwidth or because it’s simply just not in the budget, outsourcing help is always a great option to achieve the same success! About 63 percent of companies report that their top marketing challenge is generating traffic and leads, and sometimes the best way to fix this problem is investing in the right help for you, but how? When choosing which Lead Gen service to use, it’s important to be clear on what counts as a “lead” for your business to get the most out of your purchase. It’s also beneficial to choose a service that is willing to work with what you want, for instance, eLocal has no long-term commitments and uses pay-for-performance advertising, while other services may require contracts or use different forms of measurement when it comes to the cost of their service. For more information on how we may be able to help you, please visit our website or fill out a request!