Spring is just around the corner and with the season comes prime time for roofing requests. Finding and securing qualified roofing leads can be the trickiest part of the business, whether it’s because you are in competition with other companies or because you’re just starting out the difficulty still remains. Here are 4 strategies that will guarantee an increase in your leads:
Email marketing remains one of the most effective marketing techniques for any business. One way to make the most of your email database includes sending out useful roofing information, such as seasonal checklists for roof maintenance, common questions, infographics, etc. It can also be helpful to divide your database based on the customer’s needs (new homeowners, recent quotes, past customers) in order to market directly to them rather than just standard emails every time. In addition to this, having a strong follow-up strategy within your email marketing can contribute to other forms of advertisement such as asking for reviews, testimonials, and referrals.
Staying on Top of Searches
This process is also known as Search Engine Optimization (SEO) and while this may sound daunting, it’s simply the steps taken by your company to make sure your rank is high in the search engine results page. Being at the top of this page when a customer is looking for a roofing company can make all the difference in the lead traffic your company is generating- as high as 92% of search traffic clicks are on the first page of results. Some strategies to focus on include doing your keyword research to ensure you are driving the correct traffic to your page and making sure to use these words in content on your webpage. It’s also important to create strong Title Tags (what your company’s page will appear as in a Google search), and useful Meta Descriptions (the information underneath your title tag describing why a customer will find your website suited for their search). Google does an excellent job of explaining how best to do this for your company, and how best to use their resources to generate leads.
This may be the most inexpensive way to advertise your business and also tends to be the most time consuming, however, making sure your time isn’t wasted is key to using this method to the best advantage. Creating and distributing a relevant flyer helps get the most out of this marketing tactic- this means including pertinent information about your company in as few words as possible. Focus less on what your business does and more specifically on what your business can do for the potential customer, such as replacing, fixing, or saving money on roofs. Additionally, having a roofing expert choose the houses to place these flyers at will make the most use of this tool, needless to say houses with roofs in good shape aren’t the market you’re going for so why waste the flyer? So mask up, remain socially distant, and get your company’s name into the hands of future customers!
Keep Website Up to Date
Your company website is the most important tool to utilize when it comes to lead generation. The online presence you create for your business will often times be a deciding factor when it comes to whether or not a potential customer will choose your roofing company. Keeping your website up to date can mean a number of things including relevant “before and after” roofing pictures, common roofing Q&A’s, uploading recent good reviews, and making sure your contact information is easily accessible. All of these things contribute to making your page stand out and give more reasons to choose your company over others.
By following these tips, your roofing business will be off to a strong start come this spring. And when you need a place to start, we’re here to help boost your marketing efforts with our award-winning lead generation. Don’t miss out on any more customers, update your marketing strategy today!