Marketing tools

Top 8 Marketing Tips for the Home Services Industry

As one of the nation’s leading local search directories, it’s our goal to help customers find local businesses online. Of course we believe that one of the best ways to connect with customers is to advertise with us, but we also know that’s not the only thing you can do to improve your online presence. Because we value your business, we’d like to offer you our favorite tips for helping customers find you online. We use many of these ideas to help grow our own business and we hope you find them as effective as we do.

1. Maximize your online visibility.

Inaccurate or out-of-date information can confuse and mislead customers. With eLocal’s Reach the Web program, you can submit your listing to over 150 of the best online directories. Or, go for our Manage the Web product, which allows you to instantly update your listings in real time on the web’s top local search sites with one simple form. Click here to get a free listings scan and see how your business appears across the web’s top directories.

2. Create a website

If you don’t know how to create one yourself, hire a third-party to create one for you so customers can find more information about your business online.

3. Install Google Analytics

Once installed on your website and make sure you don’t see a high bounce or exit rate, which may indicate you need to overhaul your design.

4. Engage with customers on social media

Research which social sites will help your business gain new customers. Some social sites include, Facebook, Twitter and Pinterest. Take the next step and learn more with “Social Media 101″, an ebook from Main Street Hub, free for all eLocal advertisers.

5. Participate and contribute to blogs

Find sites that focus on your industry, like eLocal’s Expert Network and contribute regularly.

6. Ask your customers how they found you

When your customers call make sure to ask and make a note of it. Figure out where most of your customers are coming from and adjust your marketing accordingly.

7. Connect with other professionals on LinkedIn

LinkedIn offers a wide variety of tools to create possible partnerships and additional referral sources.

8. Display logos and badges from your professional affiliations

Adding these to your website increases legitimacy to your brand and overall consumer confidence.

If you have any questions aboutjoining the Home Expert Network, or signing up for Reach the Web, give us a call at 1-877-668-1802. We look forward to hearing from you!