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For the Industry

green living

What will the home of the future look like?

It seems like technology is constantly evolving around us, changing the way we do just about everything, from how we talk to each other, to how we work, and even how we live. In light of this, last week we asked our home network experts to peer into the future and tells us what trends they see already developing in the housing industry, and describe what the homes of the future might look like. They came back with a lot of fascinating insight into the demographics of future homeowners, and how that will affect housing trends. Here are just a …

resources3

What resources do home improvement professionals use?

Even the most practiced professional sometimes runs into a new problem he or she doesn’t know how to handle, or encounters a situation where they need help. Whether it’s just learning how to do a new kind of installation or needing a specific specialty item to do work that you aren’t familiar with, knowing where to turn when you’re in a little over your head is part of the job. There are lots of different places to turn when you need advice or assistance, but not all resources are created equal. That’s why we asked our home industry experts where …

phone calls

What problems do you get called about the most?

Running your own business comes with a lot of different elements to keep track of. One of the more annoying but necessary aspects is your phone. It’s your line to your customers, which makes it vital to your continued success, but sometimes it seems like it never rings for the right reasons, and we’re not talking about telemarketing. Clients often call for problems you can’t fix, or just to prod you for a price listing, which nobody likes. We asked our experts what their most common phone calls were, and what calls they’d like to get more often. They had …

Marketing tools

Top 8 Marketing Tips for the Home Services Industry

As one of the nation’s leading local search directories, it’s our goal to help customers find local businesses online. Of course we believe that one of the best ways to connect with customers is to advertise with us, but we also know that’s not the only thing you can do to improve your online presence. Because we value your business, we’d like to offer you our favorite tips for helping customers find you online. We use many of these ideas to help grow our own business and we hope you find them as effective as we do. 1. Maximize your …

unhappy clients

How do you handle an unhappy client?

Everybody has heard the old saying, “the customer is always right.” When you work in the service industry, your clients are your most important resource, and alienating them could mean disaster for your business. But customers are not always reasonable, and sometimes you come up against one who’s unhappy with you and your work, and not always for a good reason. How can you get out of a bad situation with a dissatisfied customer? We asked our experts for their advice on resolving client conflicts. They had a lot of great suggestions that you can implement in your company right …

Seasons

4 Ideas for Maintaining a Successful Business Year Round

Weather. Seasons. Sports. Holidays. As the year progresses, schedules and priorities change for consumers as often as the weather does. These seasonal changes can greatly affect the home improvement industry. For business owners and consumers alike, it’s important to know how to handle these changes. For businesses especially, it’s crucial to know how to stay afloat when the phone stops ringing. Our home experts have given us some great tools and tips for coming out on top, even with peaks and dips in revenue based on the time of year. Below we have compiled four ideas for maintaining a successful …

Marketing tools

What are your favorite marketing tools?

Above all, marketing is supposed to help your business. Now, more than ever, an effective marketing campaign is vital to keep businesses afloat during the down economy. But many businesses struggle to know which direction(s) to take their marketing campaign. If you’re looking to improve your marketing strategy, make sure you take a look at these tips from our experts. Social Media Social media platforms are numerous and their reach is even greater. Businesses need to approach social media differently than private parties. It is important to create content that is useful to the public and your potential customers. Even …

Social media

Social Media for the Home Improvement Industry

What started as a way to keep in touch with friends and family has turned into the biggest force in online marketing. Social media sites like Facebook, Twitter, and LinkedIn have become absolute necessities for businesses hoping to compete for attention on the web, and the home improvement industry is no exception. Plumbers are tweeting about the latest crazy new toilet, electricians are charging their Facebook pages with photos of light installations and roofers are uploading dramatic hail damage videos. Experts across the country are finding new ways to connect with customers, and so are we. This month, eLocal’s creative …

recession

Recession Survival For Home Improvement Professionals

According to recent surveys by the Home Improvement Research Institute (HIRI), Principia, and other analysts, the home improvement industry is starting to grow once again, hopefully for good this time. Over the last 6 years, professionals have watched as clients have closed their doors and their wallets to new renovation projects. Our home improvement experts managed to survive the recession by adjusting their strategies and finding creative solutions. Securing New Leads No matter what the economy is doing, professionals need to strike a balance between completing jobs for revenue and building new leads through marketing and networking. When the recession …

happy customers

The Best Repeat Business Practices

Home improvement professionals are always looking for new business, and once a professional gets a new customer, it’s crucial that they create and maintain a good relationship. After all, long-term business contacts offer a laundry list of benefits including big savings on money and time for everyone involved. To get some insider tips on establishing repeat business, we talked with two experts in the field: Richard Shapiro, president of The Center for Client Retention and author of the new book The Welcomer Edge: Unlocking the Secrets to Repeat Business and Samantha Landa from 1-800-Got-Junk?. Benefits Repeat customers allow professionals to …